Green web hosting in a nutshell

January 12, 2014

best-green-web-hosting-1Are looking for new green initiatives to implement at work?

Perhaps you have already exhausted recycling options and already have efficient use of computers and lighting.

Have you ever thought about the impact of you website in terms of web hosting?

Yip, web hosting is a very energy intensive service as web hosting companies need to run thousands of servers – all of which need to be kept cool using air conditional 24/7.

In this brief article I highlight how you can use green web hosting to continue doing your part for the environment. I also talk about how you can find the best green web hosting companies.

Web hosting is typically an outsourced service however the impact of hosting although indirect is significant. There is a large cost to the environment in terms of greenhouse gas emissions and the resulting impact on climate change.

Green web hosting companies use energy from the electricity to grid to power their servers and then purchase certified renewable energy credits to offset their emissions. Some of the best green web hosting companies purchase as much as 300% of their energy consumption in renewable energy certificates.

The benefit to you as a company is significant as you can quickly and effectively start reducing the indirect emission that are recorded in your carbon footprint. Purchasing green web hosting is as simple as making a phone call to your hosting company to begin the process of switching. It is cost neutral as green web hosting companies operate at price parity with traditional suppliers, but you get the benefit of saying that you have green web hosting and have reduced your carbon footprint.

It is also really useful in terms of green marketing – you can easily use a green web hosting label of you website to demonstrate to customers and browsers that you are doing your bit to protect the environment. It is an innovative, cheapo and effective way to take green action.

If you want to have a look at some of the best green web hosting companies I recommend checking out this article. It provides detailed reviews on three leading green web hosting companies and lots of other practical advice and tips. Have a look and let me know what you think.