February 15, 2014
Работа на дому, и какие 5 золотых правил начала своего блога вам обязательно нужно придерживаться.
Прежде чем я расскажу как правильно вести блог, давайте определим какой блог стоит начинать, а какой у вас повесит несколько месяцев, а то и недель, надоест вам, и вы его забросите.
Существует несколько видов блога, но если разобраться, то я предпочитаю тот, что зарабатывает, когда я ничего туда уже больше не вношу. Вместо того, чтобы думать и страдать над блогами каждый день, я строю информативные блоги, в которых совершенно бесплатно публикую материалы, которые еще долго будут оставаться актуальными и поисково-стабильными.
Если вам интересен мой подход, то вот мои 5 золотых правил построения (почти) вечного блога:
1. Выберете тему, которую ищут люди, но у которой не так много конкуренции. Это проще всего сделать проверив статистику поиска в Yandex Wordstat или Google Analytics. Лучше, чтобы тема совпадала с вашими интересами, так как вы должны стать (вернее ваш блог) экспетом по этой теме.
2. Когда тема выбрана, ее нужно сузить. Например вместо темы «лыжные виды спорта» (если вдруг у вас талант к ним!), «лыжные виды спорта в России»… потом проверьте поисковость этого названия, или замените на то, что Yandex Wordstat или Google Analytics вам предлагают. И создавайте блог с таким названием!
3. Теперь самое время решить, как блог будет зарабатывать. Способов, опять-таки пруд пруди.
А. Реклама неконтекстная
Б. Реклама контекстная
В. Партнерские ссылки
Г. Продажа свой информации с блога, в виде электронного пособия
Можно использовать любые три.
4. После нужно обязательно помнить, что этот блог должен стать авторитетным, его должны цитировать, использовать, переразмещать вашу полезную информацию. Поэтому никогда не проводите недели без того, чтобы не узнать что-то новое про вашу тему. Лучше подписаться на страницы в ВК или Фэйсбуке, тогда вся информация будет сливаться в одном месте и ее не надо будет искать.
5. Публикуйте свои советы и знания на посторонних сайтах. Чем лучше сайты, тем выше станет станет статус вашего сайта в поисковых системах. А это значит, что вы не только будете людям помогать, но и вашу информацию будут находить без особых усилий прямо в Yandex и Google. И количество посетителей только увеличится, что повысит доходы с блога.
Правил, на самом деле, больше, поэтому я создала блог, в котором полное пособие всех шагов создание, развития и популяризации блога: http://www.rabotanadomubaby.com/
January 14, 2014
Ever thought of going green at work.
Perhaps you have heard or seen how going green can save money in terms of electricity and wasted resources like paper, stationary and waste. Or maybe you have been ask for your environmental credentials and have come up short as you failed to demonstrate what you are doing as an organisation.
In this article I discuss some simple go green ideas that won’t cost you a lot of money or time to implement but will save you money and look good in the eyes of customers, staff and prospects.
Let’s get started with these first 5 go green ideas.
1. Recycling is a key go green idea as it is very easy to implement and super visible. Staff can get involved in the company recycling scheme. The trick is to start small with perhaps just paper recycling and then expand into other recycling channels like cardboard, plastic and glass. Remember to buy good recycling bins and label them correctly so that staff know what goes where
2. Run a campaign to encourage staff to switch off lights in unused meeting rooms and computers / monitors when they go home. Track performance and publicly reward those who turn off lights and computers
3. Switch your hosting provider from a traditional service to a green energy web hosting service. Here you can quickly reduce emissions in your supply chain carbon footprint and get the marketing benefits of saying that your website is carbon neutral hosting
4. Invest in eco-labelled and sustainable products. For example only buy fair trade coffee and teas, as well as fruit and purchase only stationary that is sustainable. Recycled paper and recycled stationary are two a penny on the internet so make sure you make sustainable procurement decisions
5. Invest in energy efficient lighting like compact fluorescent lights and LEDs to replace energy inefficient halogens and incandescent bulbs. Where appropriate install passive infrared sensors
For more go green ideas we suggest this article.
Mount Kilimanjaro is a fascinating geographic structure.
In this article I discuss some of the useful, fun and entertaining Mount Kilimanjaro Facts that you can use to share with fellow climbers or at the dinner table.
Here are some Mount Kilimanjaro facts
1. Mount Kilimanjaro is the highest mountain on the continent of Africa and also the highest free standing mountain on the planet
2. The mountain stands at 5,895 meters high or 19,381 feet if you work in feet
3. The highest point is called Uhuru which sits on top of one of Mount Kilimanjaro’s coned peaks called Kibo. The other two peaks are expired volcano’s called Mawenzi and Shira
4. There are 6 routes on Mount Kilimanjaro. The most popular is Maragu as it has huts for trekkers to sleep in. The other routes are Machame, Lemosho, Umbwe, Rongia and Shire. The Mweka route is used for decent only on the southern side of the mountain
5. Approximately 35,000 people come to Mount Kilimanjaro each year but only 45 percent on average reach the summit. Most turn back on the slopes of Kibo due to altitude sickness
6. The length of treks on Mount Kilimanjaro range from 5 days to 10 days. The 7 and 8 day treks are most popular as they give climbers a chance to acclimatize to altitude and hence increases the chance of a successful summit
7. Summitting Kilimanjaro occurs during the night and takes between 6-8 hours. Most climbers reach the summit around midnight.
8. The cost of climbing Kilimanjaro ranges between $4000 and $6000 (this includes the cost of flights and travel packages, visas, vaccinations for yellow fever, and equipment which after your flight is the biggest expense
9. There are two main towns in the foothills of Mount Kilimanjaro – Arusha and Moshi. If you are climbing Kilimanjaro from the south you will most likely stay at Moshi. Climbers from the west typically stay in Arusha
10. Climate change in Kilimanjaro is a significant problem. The glaciers at the top of Kilimanjaro have shrunk by 90% since the start of the 20th century. Most of this shrinkage has occured over the last 30 years.
Here are more Kilimanjaro facts if you are interested. Click here.
January 13, 2014
Here’s the thing, environmental management is a straightforward exercise if you know what you are doing and you stick to the basics.
If you are on a journey of improving your environmental performance at work you should know that the journey starts with an environmental policy.
Simple, an environmental policy sets the strategic direction for your organisation to make inroads in terms of measuring managing and monitoring its environmental performance. It is the blueprint for improved environmental performance and without one you will be lost.
Moreover, an environmental policy template has become a ticket to play in many industries. Without one you cannot compete. Customers want to see what you are doing to improve your environmental performance and they want demonstrable results. You need an environmental policy to show customers succinctly what you are up to in terms of sustainability.
In short a robust environmental policy can help you save money on operating costs and win and retain business through market differentiation. It can also very useful in demonstrating to staff and other stakeholders your commitment to improved environmental performance.
So where do you start?
Well the trick is to start with a very good, and internationally compliant environmental policy template. Their are many good examples out there and this guide is probably the best.
The basices are:
- the policy should be one A4 page in length
- it should include a statement on who you are and what you do as a business
- it should also include a statement on your overall environmental objective as a business
- Any facts and figures on your environmental performance should be included
- At least 3 actions for improvement should be outlined
- The policy should be clearly communicated across a number of channels including your website, displayed in your reception and in any official company documentation
- Finally the environmental policy should be signed and date by a senior manager, preferably the CEO or managing director
An environmental policy is a living document and should be reviewed annually to make refinements and updates.
January 12, 2014
Are looking for new green initiatives to implement at work?
Perhaps you have already exhausted recycling options and already have efficient use of computers and lighting.
Have you ever thought about the impact of you website in terms of web hosting?
Yip, web hosting is a very energy intensive service as web hosting companies need to run thousands of servers – all of which need to be kept cool using air conditional 24/7.
In this brief article I highlight how you can use green web hosting to continue doing your part for the environment. I also talk about how you can find the best green web hosting companies.
Web hosting is typically an outsourced service however the impact of hosting although indirect is significant. There is a large cost to the environment in terms of greenhouse gas emissions and the resulting impact on climate change.
Green web hosting companies use energy from the electricity to grid to power their servers and then purchase certified renewable energy credits to offset their emissions. Some of the best green web hosting companies purchase as much as 300% of their energy consumption in renewable energy certificates.
The benefit to you as a company is significant as you can quickly and effectively start reducing the indirect emission that are recorded in your carbon footprint. Purchasing green web hosting is as simple as making a phone call to your hosting company to begin the process of switching. It is cost neutral as green web hosting companies operate at price parity with traditional suppliers, but you get the benefit of saying that you have green web hosting and have reduced your carbon footprint.
It is also really useful in terms of green marketing – you can easily use a green web hosting label of you website to demonstrate to customers and browsers that you are doing your bit to protect the environment. It is an innovative, cheapo and effective way to take green action.
If you want to have a look at some of the best green web hosting companies I recommend checking out this article. It provides detailed reviews on three leading green web hosting companies and lots of other practical advice and tips. Have a look and let me know what you think.
January 5, 2014
Lots of people commit to climb Kilimanjaro before thinking through the full financial cost. In this post I discuss the actual climbing Kilimanjaro cost that many people often forget.
The total climbing Kilimanjaro cost is usually significantly more compared to the single fee stated on travel package numbers. Why? Because there are usually quite a few costs that are not accounted for in the total travel bundle cost.
In my experience you can find seven key costs that you can budget for, as follows.
Flying to Kilimanjaro
The cost to get to Kilimanjaro can be quite expensive – sometimes this is included in the travel package. But if it is not then here is what you can expect to pay.
Depending on where you are coming from you will likely have a journey that needs two connections. Most climbers fly into Nairobi or Addis Ababa and then catch a interconnection flight to Kilimanjaro International airport.
If you live in and around Holland you can catch a connecting flight from Amsterdam direct to Kilimanjaro.
I would budget at the least $1,500 for flights
Climbing vacation packages
Most climbers use a tour operator to book their climbing excursion. The travel operators tend to offer all-inclusive packages such as flights, transfers, a night in the hotel before and after the climb and all expenses around the mountain (food, climbing team expenses etc.).
The cost of packaged tours varies depending on which climbing route an individual takes and the quantity of days one opts for.
There are 6 routes on Kilimanjaro. Marangu tends to be the most expensive as you get to stay in huts as opposed to camping in tents. Trek lengths consist of 5 days which is the cheapest to 10 days which is the most expensive.
In my opinion 5 days is actually too short for average climber in terms of acclimatization – it is important to note that only 27% of climbers reach the summit using the five day treks.
For anyone who is looking to go budget I would choose the six day climb which usually gives you a acclimatization day – here the figures of success are more favourable – 44 per cent of climbers are successful on six day tours.
If you wish to spend more on your chance of success then the seven day trek is advised – here 64 per cent success rate is recorded as the average.
I would budget at lowest $3,000 for many inclusive travel deals.
Here are some travel deals
Most climbers have to have a Tanzanian visa. You’ll be able to either organize a visa using your local Tanzanian embassy or obtain a visa on arrival at Kilimanjaro International Airport.
I prefer being prepared for all eventualities when I go to new countries and thus recommend getting a visa prior to departure. Costs do change but they were $50 back in 2013.
I would budget $100
Vaccinations and medications
Climbers also have to have a Yellow Fever vaccination card, which is a little yellow document that provides evidence that you have been vaccinated against Yellow Fever. Costs for Yellow Fever vaccinations and immunizations vary but can be as much as $100.
In addition to Yellow Fever you should also get a HEP-A vaccination as well as a Polio Tetanus Diphtheria booster to ensure you avoid any of the nasty diseases that lurk in Africa.
Tanzania is a new malaria area and therefore you might want to take malaria tablets. The risk connected with contracting malaria is actually relatively low around the mountain as mosquitoes usually are not found at altitude – particularly at altitudes over 1800 meters.
Thankfully you will be spending most of the trip above this level of altitude but will be at risk before and after the trek. Taking malaria pills is really up to you. There is a cost associated with the medication that can be quite high. Either way I recommend taking all sensible precautions to avoid being bitten the awful little blood-sucking mosquitoes. You can do this by applying Deet repellent, wearing light cloths that cover your arms and legs, staying indoors before the sun rises and sets.
I suggest budgeting $250
Tools and kit
Costs for equipment and other kit will be the second biggest expenditure after your tour package. It is essential that you purchase the appropriate equipment for climbing Kilimanjaro. This Kilimanjaro guide gives a full checklist, but in short you will be budgeting for layered clothing including an extreme weather external jacket, an extreme weather sleeping bag, sturdy trekking polls, excellent quality trekking shoes, a bright and easy to use headlamp, waterproof main bag, backpack and insulated water bottles.
The costs can vary depending on the quality of equipment you purchase.
I would budget at the least $1,500
Guides and porters
Tipping your climbing team of porters and guides is standard on Mount Kilimanjaro. Your guides and porters work extremely hard for very little. The tips they receive after the actual climb are super important in helping them support their loved ones who they don’t see for weeks during the climbing season. If you are able to afford it I suggest a high budget to tip a lot more than the standard charge of approx. $200 per climber for your support team.
Price range $250
Inevitably you will end up spending money within your hotel stay before and after the trek. Set aside some money for those spontaneous bills
Full Climbing Kilimanjaro Price = $5,500
I hope this article has provided more clarity around the Climbing Kilimanjaro cost that you can expect to pay to climb the Roof of Africa.